When pricing your home to sell in today's market, you must consider 3 factors:

1. The prices at which homes in your neighborhood and homes similar to yours in close proximity are selling.  If your competition is selling in a clear price range, it does not make sense to list your house for sale at a price that is significantly higher than that range.  In this case, the buyer's have spoken loudly and are saying that they are only willing to pay a certain price for a house of this type in this location.  A lot of sellers are afraid to price their houses appropriately because they fear that a buyer will low-ball them; however, a buyer can low-ball you at any price range - and most buyers are less likely to do that when a home is priced right.  Let's face it, buyers have access to more information about property today than they ever have before.  They are savvy and they know a good deal when they see it.
   
2. The condition of your home.  If your home is newer or has been very recently updated, then you can probably list your house at the top of the selling range.  If this is not the case, then understand that buyers will not be willing to pay top dollar, but priced right,  it will still sell.  Just understand that condition directly affects price and factor that into your pricing strategy.
   
3. The desirability of your home given its location within the city/county and neighborhood.  When realtors say that it's all about choosing a home that has "location, location, location," we mean exactly that.  Finding a home in the best location you can afford is always a good bet - and your best hedge against a down market.  So, choose the best city/county, the best location within that area, the best neighborhood, and the best location within that neighborhood that you can afford.  When selling your house, keep these factors about location in mind as well.  If you are in a desirable neighborhood, but your house backs to a major road when most of the other homes, back to trees, you will have to factor that issue into your pricing strategy.

If a house is not priced correctly, it's odds of selling are like winning the lottery.  Know the strengths and weaknesses about your home and price it appropriately.

Find out the price range for your house by allowing us to compile a FREE Market Analysis for you, check out your home's value by checking out recent neighborhood sales, or get a FREE copy of our brochure, Pricing and Preparing Your Home to Sell for Top Dollar.

Wishing you sunshine everyday and the home of your dreams,
Jeri